Chaos offers a way for property owners to earn from unused space and helps tenants declutter during moves.
The project was a startup focused on creating a storage solutions platform, developed to MVP within six months. Our team of approximately 20 people included three designers: a design lead, myself as the product designer, and a graphic designer.
2020-2021
Product Designer
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Over 9 months, a team of 3 designers worked on the concept for a mobile app and adaptive web version for Chaos, focusing on simplicity and security to meet user needs. Although the application was not implemented, the project emphasized the importance of user-centered design and included plans for features like an enhanced rating system and advanced search functionality.
The product is a web and mobile service connecting landlords with extra space to tenants needing temporary storage. It helps residents and tourists in England by offering a platform for landlords to monetize unused space and tenants to find affordable, nearby storage.
• Landlords: People who have extra space (garage, room, storage unit) that they don't currently use but would like to rent out.
• Tenants: Individuals, often during moving or traveling, who need short-term storage for their belongings but struggle to find affordable, accessible options.
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Design thinking approach
To begin, I conducted user research to better understand the needs, motivations, and pain points of both tenants and landlords. This involved interviews with potential users from both groups.
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User persona
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Questions and answers for an in-depth interview
After gathering insights from the user interviews, I identified the main challenges that both groups faced.
For Tenants:
• Difficulty finding affordable, nearby temporary storage during moves.
• Limited availability of flexible short-term storage solutions.
For Landlords:
• Uncertainty about the rental process and concerns over property damage or non-payment.
• Lack of time to manage tenants or handle paperwork.
Based on the problems defined, I brainstormed several ideas to solve them. The primary goal was to create a platform that would simplify the process of renting space and finding storage.
Key Ideas:
• A two-sided platform for both tenants and landlords, with separate user flows for each.
• Simple onboarding for landlords, minimizing the time and effort needed to start renting their space.
• Geolocation-based search for tenants to find nearby storage quickly and easily.
• Secure payment and contract system to give both parties peace of mind.
CJM
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Wireframes
Using insights from the ideation phase, I created prototypes for an adaptive platform.
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The final product is an adaptive website and mobile app with separate user flows for tenants and landlords.
Tenant flow:
• Register or browse storage options.
• Search for available spaces by location, price, and availability.
• Book storage and securely pay through the platform.
• Manage bookings and communicate with landlords in a personal dashboard.
Landlord flow:
• Register and list available spaces with details such as price, location, and availability.
• Manage listings, accept bookings, and communicate with tenants through a personal dashboard.
• Track payments and get real-time updates on bookings.
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UI kit that ensured consistency across all screens and maintained a user-friendly design.
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Web screens
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Mobile screens