.png)
A B2C marketplace for ads, designed as a responsive product for desktop and mobile.
2025
Founding Product Designer
I was the founding designer on this project — responsible for setting the design direction from scratch, shaping the user experience, and building a scalable design system.
.png)
Merging Classifieds with E-commerceAs the Founding Designer, the goal was to create a seamless marketplace for second-hand goods that feels as reliable as a modern online store. Key challenges included:
• Friction in Listing: Traditional ad posting is often tedious, leading to incomplete listings and low buyer trust.
• Complex Inventory: Users needed a way to navigate massive, diverse inventories without feeling overwhelmed.
• Trust Gap: Second-hand markets suffer from a lack of transparency between buyers and sellers.
.png)
.png)
Simplicity & Transparency First
I designed a mobile-first responsive platform that prioritizes speed for sellers and clarity for buyers.
• Step-by-Step Posting Wizard: A simplified listing flow that guides sellers through categories and details, resulting in 30% more complete listings.
• High-Trust Profile System: Integrated verified contacts, deal locations, and organized listing management (Active, Sold, Archived) to build platform credibility.
• Advanced Discovery Engine: A hybrid search experience combining e-commerce style filters with rapid "Show Number" and "Send Message" CTAs for instant communication.
• 0-to-1 MVP Launch: Successfully delivered a fully responsive web and mobile product, establishing the brand’s visual identity and UX foundations.
• 40% Faster Ad Posting: Streamlined the listing flow, allowing users to go from "Category Selection" to "Published" in under 2 minutes.
• 95% Task Success Rate: Usability testing showed that users could find specific items and initiate contact with zero critical errors.
• Design System Efficiency: Created a comprehensive UI Kit that reduced development handoff time by 50% and ensured 100% UI consistency across 50+ screens.
• Discovery: Competitor analysis and stakeholder interviews to define the "Junk" value proposition.
• UX Strategy: Mapping the CJM to identify drop-off points in the checkout and posting loops.
• Adaptive UI: Designing for a mobile-first experience while ensuring the desktop version utilizes the full screen for data-heavy management tasks.
The Buyer Journey: From high-level category exploration to detailed product pages with localized search.
.png)
The Seller Experience: A focus on "How users post an ad" — ensuring photo uploads and item details are effortless.
.png)
Account Management: A centralized hub for managing listings, verification, and deal settings to maximize seller efficiency.
.png)
.png)