The Zenik team includes a UX designer, frontend and backend developers, a business analyst, QA engineers, an SEO specialist, and a project manager, collaborating to create an efficient insurance platform.
2023-2024
UX Designer
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Over the course of a year, I enhanced the Zenik platform by optimizing the design system, introducing 10+ new components, and redesigning 5 key pages, including a complete overhaul of the sidebar to improve navigation and accessibility. These updates reduced task completion time by 25-30%, increased platform performance by 20%, and boosted user satisfaction by 15%, while driving a 10% growth in daily user engagement.
Lacked consistency and scalability for new features.
Cluttered sidebar hindered usability.
Additional pages and flows required for new functionalities.
Expand and refine for consistency, clarity, and scalability.
Improve organization and intuitiveness for better navigation.
Integrate new designs for seamless functionality and user.
Design thinking approach
During this stage, I created a service blueprint, conducted in-depth interviews with users and stakeholders, and developed a user persona to better understand their needs, pain points, and workflows.
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Persona
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In-depth interview
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Map
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Dashboard
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Ratings
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List of deals
Created prototypes for the new sidebar, additional flows, and pages, ensuring they were aligned with the updated design system.Collaborated with the development team to ensure feasibility and smooth implementation of new components and navigation elements.