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is a virtual platform that mimics real-world interactions with spatial audio and private chat areas.
I worked as a Product Designer within a 5-person design team, collaborating with PM, engineers and QA.
We introduced Private Areas to let small groups talk without noise inside SpatialChat’s spatial-audio rooms, packaged as a value driver for the Team plan.
higher time-on-platform, +12% satisfaction and retention, uplift in Team plan sales and willingness to pay.
• Audio overlap at borders. People standing near two areas could hear both conversations, causing confusion and distraction.
• Deletion authority. Only the original owner could delete an area; if unavailable, no one else could remove it.
• Adoption goal. We needed a clear value story to help the new Team plan stand out.
Design thinking loop end-to-end: interviews, CJM and pain mapping; wireframes and hi-fi prototypes; in-room playtests to tune audio and entry states; documentation and new DS components for dev handoff.
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Clear entry/exit model. Distinct visual boundaries, join/leave states and labels so users always know when they are “inside” a private area.
Audio isolation patterns. Tuned fall-off near borders and explicit join confirmation to prevent accidental eavesdropping.
Roles & permissions. Moderators and admins can manage or remove areas; owners are no longer a single point of failure.
Team plan packaging. Private Areas positioned as a premium capability with upgrade prompts and plan-level controls; added components to the design system for consistent rollout.
• Users spent more time in meaningful conversations; satisfaction and retention +12%.
• Team plan became easier to sell thanks to the clear value of focused sub-rooms; users expressed a higher willingness to pay.