Tradimo

Financial education platform redesign

Year

2024-2025

Role

Product Designer

About The Project

The development team consists of about 5 people, and I work as the sole product designer. I redesigned the adaptive UX/UI of the platform to improve its usability and user experience.

Summary

Redesigned Tradimo’s adaptive web/mobile experience to make learning faster and simpler for beginner and advanced traders.

Impact

+30% task completion efficiency, higher user satisfaction, and better mobile engagement.

Users & Opportunity

Learners ranging from first-time investors to advanced traders, and instructors who need a clear path from course discovery to practice. Interviews and journey mapping revealed friction in onboarding, navigation, and content findability, especially on mobile. We also saw a need for clearer progress and incentives.

Goals & Success metrics

• Shorten time-to-first-lesson and reduce wasted clicks in core flows.
• Improve mobile usability for on-the-go learning.
• Increase perceived usefulness/satisfaction after sessions (post-test surveys).
• Target: measurable improvement in task efficiency; achieved +30% during testing.

Process

• Discovery and Define. In-depth interviews with students and instructors, personas, journey maps, and a problem statement centered on engagement, navigation, and learning outcomes.
• Ideation. Competitive review, mapping opportunities to business goals, and prioritizing navigation, onboarding, and discovery.
• Prototyping. We moved from low-fidelity wireframes to high-fidelity designs in Figma for desktop and mobile, including sign-up and login, course selection and training scenarios, webinars, and rewards.
• Testing and Iteration. Usability sessions with prior participants led to refined labels, defaults, and mobile interactions.

In-depth interview

Personas

СJM

User flows

Wireframes

Key Decisions

‍Onboarding focused on first success. We streamlined sign-up and first-session guidance to move learners into a relevant course path faster.

Clearer navigation. We simplified the information architecture and labels, reduced cross-links, and added a prominent “Continue learning” entry point.

Better course discovery. We improved filtering and previews so users can quickly assess level, format, and requirements.

Webinar flow. We created a single place to join, set reminders, and rewatch.

Motivation loops. We surfaced referral and coin rewards where they matter most, for example after progress and completion.

We redesigned the purchase flow by replacing scattered pages with a unified, searchable catalog and a quick modal product view that surfaces key details, point price, and status—putting a clear “Buy” action up front and shortening the path to purchase on mobile.