Tradimo

Financial education platform redesign

Year

2024-2025

Role

Product Designer

About The Project

The development team consists of about 5 people, and I work as the sole product designer. I redesigned the adaptive UX/UI of the platform to improve its usability and user experience.

Summary

Redesigned Tradimo’s adaptive web/mobile experience to make learning faster and simpler for beginner and advanced traders.

Impact

+30% task completion efficiency, higher user satisfaction, and better mobile engagement.

Users & Opportunity

Learners ranging from first-time investors to advanced traders, and instructors who need a clear path from course discovery to practice. Interviews and journey mapping revealed friction in onboarding, navigation, and content findability, especially on mobile. We also saw a need for clearer progress and incentives.

Goals & Success metrics

• Shorten time-to-first-lesson and reduce wasted clicks in core flows.
• Improve mobile usability for on-the-go learning.
• Increase perceived usefulness/satisfaction after sessions (post-test surveys).
• Target: measurable improvement in task efficiency; achieved +30% during testing.

Process

• Discovery and Define. In-depth interviews with students and instructors, personas, journey maps, and a problem statement centered on engagement, navigation, and learning outcomes.
• Ideation. Competitive review, mapping opportunities to business goals, and prioritizing navigation, onboarding, and discovery.
• Prototyping. We moved from low-fidelity wireframes to high-fidelity designs in Figma for desktop and mobile, including sign-up and login, course selection and training scenarios, webinars, and rewards.
• Testing and Iteration. Usability sessions with prior participants led to refined labels, defaults, and mobile interactions.

Storyboarding

Personas

СJM

Wireframes

Key Decisions

‍Onboarding focused on first success. We streamlined sign-up and first-session guidance to move learners into a relevant course path faster.

Clearer navigation. We simplified the information architecture and labels, reduced cross-links, and added a prominent “Continue learning” entry point.

Better course discovery. We improved filtering and previews so users can quickly assess level, format, and requirements.

Webinar flow. We created a single place to join, set reminders, and rewatch.

Motivation loops. We surfaced referral and coin rewards where they matter most, for example after progress and completion.

I redesigned the purchase flow by replacing scattered pages with a unified, searchable catalog and a quick modal product view that surfaces key details, point price, and status—putting a clear “Buy” action up front and shortening the path to purchase on mobile.