Tradimo

To understand the users’ needs and pain points, I conducted in-depth interviews with both students and instructors on the platform. Through qualitative research, I gathered insights into their motivations, frustrations, and expectations. Using this data, I developed user personas to represent key audience segments and created a Customer Journey Map (CJM) to visualize the user experience. This map highlighted areas of friction and opportunities for improvement, providing a solid foundation for the redesign.

I synthesized the research findings to define the main user challenges. From this, I framed the problem statement: "How might we redesign the adaptive UX/UI to improve user engagement, streamline navigation, and enhance the learning experience for both beginner and advanced traders?" This stage set a clear direction for the redesign, ensuring it addressed both user and business goals.

At this stage, I explored potential solutions by brainstorming ideas and conducting a competitive analysis to identify best practices. The team prioritized solutions that addressed the identified pain points and aligned with business objectives. Key focus areas included improving the navigation flow, simplifying course discovery, and enhancing the onboarding process for new users.

I developed low-fidelity wireframes to test initial layout ideas and workflows. After validation, I created high-fidelity prototypes using Figma, ensuring the design was adaptive for both desktop and mobile users. These prototypes incorporated solutions to improve usability and accessibility, addressing the key challenges identified during the research phase.

I conducted usability testing with users who participated in the initial research phase. The feedback collected during this stage highlighted areas for further improvement, such as navigation clarity and task efficiency. Based on these insights, I refined the designs to better meet user needs and enhance the overall experience.

• Improved task completion time by 30%.
• Increased user satisfaction based on post-redesign surveys.
• Enhanced mobile usability, boosting engagement across devices.Delivered a seamless, adaptive experience aligned with user needs and business goals.