Wellmax is a marketplace, the idea of which is to gather various stores in one place and make them accessible to users.
The team consisted of 60 people, including 3 designers: 1 design lead, myself as a UX/UI designer, and a graphic designer.
2019-2020
UX/UI designer
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Small businesses do not have the opportunity to allocate a marketing budget to create their own website or application.
Provide the opportunity to earn small business. Saves on the creation of a website and application by registering products on our platform.
We started by examining the existing checkout process, which revealed that users were abandoning carts due to the complexity and the number of steps required to complete a purchase. Key pain points included a confusing interface, lack of payment options, and a lengthy sign-up form.
Old and new user flow
Brainstorming sessions led to numerous ideas such as guest checkout options, multi-payment integration, and a progress indicator. We sketched these features with a focus on minimalism and efficiency.
We developed a low-fidelity prototype for the new checkout flow with a simplified form, intuitive navigation, and clear calls to action. New features like a one-page checkout and saved payment options were added. Testing with customers showed appreciation for the one-page checkout, but also highlighted the need for clearer error messages and a more visible order summary.
New checkout flow
· Reduced Cart Abandonment: Notable decrease in cart abandonment rates
· Positive User Feedback: Improvement in customer feedback.
· Iterative Improvements: Continuous monitoring enabled iterative enhancements.
· Agile Approach : Adapted to new ideas through testing and prototyping.
· Enhanced Experience: Focused on creating a checkout flow that ensures a delightful shopping experience.