Wellmax is a marketplace, the idea
of which is to gather various stores in one place and make them accessible to users.
The team consisted of 60 people, including
3 designers: 1 design lead, myself as a UX/UI designer, and a graphic designer.
2019-2020
UX/UI designer
.png)
· Reduced Cart Abandonment: Decreased cart abandonment rates by 15% through an optimized checkout flow.
· Improved User Feedback: User satisfaction increased by 20%, as shown by surveys and positive reviews.
· Increased Conversion Rate: Conversion rates rose by 10% after redesigning the product catalog and item pages.
· Faster Checkout: Average checkout time was reduced by 25%, creating a smoother shopping experience.: Adapted to new ideas through testing and prototyping.
· Enhanced Engagement: The percentage of users completing purchases after adding items to their cart grew by 12%.
Small businesses do not have the opportunity to allocate a marketing budget to create their own website or application.
Provide the opportunity to earn small business. Saves on the creation of a website and application by registering products on our platform.
We started by examining the existing checkout process, which revealed that users were abandoning carts due to the complexity and the number of steps required to complete a purchase. Key pain points included a confusing interface, lack of payment options, and a lengthy sign-up form.
Old and new user flow
Brainstorming sessions led to numerous ideas such as guest checkout options, multi-payment integration, and a progress indicator. We sketched these features with a focus on minimalism and efficiency.
We developed a low-fidelity prototype for the new checkout flow with a simplified form, intuitive navigation, and clear calls to action. New features like a one-page checkout and saved payment options were added. Testing with customers showed appreciation for the one-page checkout, but also highlighted the need for clearer error messages and a more visible order summary.
New checkout flow